Lowell Farms, leading pre-roll cannabis company in California, recently filmed the first marihuana commercial to be aired on Tv. The film was scheduled to air during this year’s Oscars but unfortunately at the last moment ABC television rejected it.
The wholesome advertisement is a celebration of legalization in California from an award-winning director Cutter Hodierne, features actress Bella Thorne, and with voice over by actress Sasha Lane.
The film pays homage to the agrarian, California-pioneer farm culture, while referencing new opportunities in the dawn of cannabis legalization by highlighting the American craftsmanship involved in creating Lowell Herb Co. products. It ends with the lighting of a cannabis pre-roll and the soft female voice-over declaring, “Legal…natural…cannabis…finally.”
Watch the commercial here
