The Big Chase - Find Adventure | ASICS

directed by Annie Saunders

Helo, 2017

 

We created a unique event that was the first to combine immersive theater and running.

Audience members, a group of 60 influencers from around the world, ran 5k through a maze of iconic downtown LA locations, as theatrical performances and interactions unfolded all around them.

The experience was inspired by the film noir genre and told the story of a shape-shifting femme fatale.

The campaign generated 687,000+ positive comments in just 3 days and 27.4 million media impressions, including Vanity Fair, Glamour, Fox News, Yahoo and Runner’s Radar.

Asics "The Big Chase"

Asics "The Big Chase"

directed by Annie Saunders

Helo, 2017

 

Picture by Flavio Scorsato

Asics "The Big Chase"

Asics "The Big Chase"

directed by Annie Saunders

Helo, 2017

 

Picture by Nina Caussa

Asics "The Big Chase"

Asics "The Big Chase"

directed by Annie Saunders

Helo, 2017

 

Picture by Flavio Scorsato

Asics "The Big Chase"

Asics "The Big Chase"

directed by Annie Saunders

Helo, 2017

 

Picture by Nina Caussa

Asics "The Big Chase"

Asics "The Big Chase"

directed by Annie Saunders

Helo, 2017

 

Picture by Nina Caussa

Asics "The Big Chase"

Asics "The Big Chase"

directed by Annie Saunders

Helo, 2017

 

Picture by Flavio Scorsato

Asics "The Big Chase"

Asics "The Big Chase"

directed by Annie Saunders

Helo, 2017

 

Picture by Nina Caussa

Asics "The Big Chase"

Asics "The Big Chase"

directed by Annie Saunders

Helo, 2017

 

Picture by Flavio Scorsato

Asics "The Big Chase"

Asics "The Big Chase"

directed by Annie Saunders

Helo, 2017

 

Picture by Flavio Scorsato

The Big Chase Behind-the-Scenes Case Study

Helo, 2017